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Branding & Advertising

Adidas settles out of court with Ye

Adidas Settles Out-of-Court with Ye — CEO Says ‘No Money Going Either Way’

Ashley King
October 29, 2024

‘Pink Pony Club’ vs. Generic LoFi Beats: Activaire’s Co-Founder Explains Why the Right In-Store Music Transforms the Customer Experience

Adesh Deosaran, Activaire
October 28, 2024
spotify ad exchange

Spotify Is Reportedly Building Its Own Ad Exchange — With An Initial Focus on Video

Dylan Smith
October 24, 2024
Vinyl Group acquires Serenade

Songtradr and Vinyl Group Ink Digital Advertising Agreement, Aim to Unlock ‘Significant Value’ Under the Partnership

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October 22, 2024
Macy's protect brand cover up diddy's behavior?

Macy’s Accused of Covering Up Diddy Sexual Assault Scandal to Protect Its Lucrative Branding Deal

Ashley King
October 15, 2024
 
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  2. Branding & Advertising
Levi's ad featuring Beyonce

Beyoncé Teams Up With Levi’s for a Remake of the 1980s ‘Launderette Ad’

Ashley King
October 1, 2024
Photo Credit: Levi's Levi’s has released a new ad campaign featuring Queen Bey and her song “Levii’s Jeans” in a classic re-imagining of a commercial from 1985. The 30-second ad spot features Beyoncé washing... Read More...
Jason Aldean Kitchen + Bar

Jason Aldean’s ‘Kitchen + Bar’ Expands Into Las Vegas

Ashley King
August 11, 2024
Photo Credit: Jason Aldean Jason Aldean’s ‘Kitchen + Bar’ expands into Las Vegas, making it the fourth location of the franchise following Nashville, Gatlinburg, and Pittsburgh. Jason Aldean is franchising h... Read More...
Pitbull Stadium

Mr. Worldwide Snags College Football Stadium Naming Rights—’Pitbull Stadium’ Is the First To Be Named After An Artist

Ashley King
August 6, 2024
Photo Credit: FIU Athletics Pitbull has become the first artist to secure naming rights for a stadium through a deal with Florida International University (FIU). The 10-year agreement will see FIU Stadium reb... Read More...
Google stunned by antitrust decision in search monopoly case

Google Stunned by Judge’s Decision in Search Antitrust Case

Ashley King
August 5, 2024
Photo Credit: Pawel Czerwinski Google is stunned by a federal judge’s ruling that the company has violated US antitrust law with its search business. On Monday, August 5, Judge Amit Mehta of the US District ... Read More...
OnePlus Lordi song

OnePlus Commissions Finnish Metal Band Lordi to Write a Song About Its Latest Phone

Ashley King
August 5, 2024
Photo Credit: One Plus x Lordi Finnish heavy metal band Lordi makes a song about the latest OnePlus phone, the Nord 4 — like the phone, it’s ‘Made of Metal.’ OnePlus teams up with Finnish heavy metal band Lo... Read More...
artist merch strategy with merch cat

Live Shows Are Where the Artist to Fan Connection Is Strongest — And Great Merch Strategies Can Seriously Boost Touring Income

Vanessa Ferrer
July 31, 2024
Photo Credit: Merch Cat Live shows are where some of the greatest opportunities lie to capitalize on the artist/fan connection and drive home merch sales. The following was created in partnership with Merch ... Read More...
RZA Irving Azoff Iconic Artists Group Wu-Tang Clan

Irving Azoff’s Iconic Artists Group Partners With RZA To Expand the Wu-Tang Clan’s Legacy

Ashley King
July 30, 2024
Photo Credit: Gage Skidmore / CC by 3.0 Wu-Tang Clan’s RZA has partnered with Irving Azoff’s Iconic Artists Group and LL Cool J’s Rock the Bells to ‘expand and expound’ on the hip-hop collective’s music, bran... Read More...
ticketmaster shazam integration

Ticketmaster Scores Shazam Integration, Taps Meghan Trainor, NIKI, and the Peach Tree Rascals for Concert-Discovery Campaign

Dylan Smith
July 10, 2024
Ticketmaster has announced a tie-up with Shazam and launched a 'Music Finds You' ad campaign featuring NIKI, Meghan Trainor, and the Peach Tree Rascals (pictured). Photo Credit: Ticketmaster Ticketmaster has ... Read More...

Pusha T Joins Pharrell Williams As Newest Louis Vuitton Brand Ambassador

Ashley King
July 8, 2024
Photo Credit: Louis Vuitton Pusha T is joining Pharrell Williams as a brand ambassador for luxury brand Louis Vuitton. Pusha T made his debut at two fashion shows in Paris over the weekend. Louis Vuitton say... Read More...
Meghan Trainor Royal Caribbean

Meghan Trainor Officially Named ‘Godmother’ by Royal Caribbean — This Deal Definitely Pays Better Than Streaming

Ashley King
July 7, 2024
Photo Credit: Meghan Trainor for Royal Caribbean Royal Caribbean announces Meghan Trainor as the ‘Godmother’ of their latest vacation cruise, Utopia of the Seas. The three-night celebration starts July 15, wi... Read More...
pharrell williams

Louis Vuitton and Pharrell Williams Face Trademark Infringement Suit Over $565-Per-Pair ‘Pocket Socks’

Dylan Smith
June 28, 2024
A live performance from Pharrell Williams, who, along with Louis Vuitton, is facing a trademark infringement suit from Pocket Socks. Photo Credit: Shawn Ahmed Louis Vuitton and Pharrell Williams can’t be “Hap... Read More...
Amazon Megan Thee Stallion

Amazon Taps Megan Thee Stallion for Prime Day Blowout Ad, Complete with An Original Song

Ashley King
June 25, 2024
Photo Credit: Amazon Amazon partners with Megan Thee Stallion for a Prime Day blowout ad, complete with an original song and music video for the sale’s tenth anniversary. On Tuesday, June 25, Megan Thee Stal... Read More...
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