Photo Credit: Louis Vuitton
Pusha T is joining Pharrell Williams as a brand ambassador for luxury brand Louis Vuitton. Pusha T made his debut at two fashion shows in Paris over the weekend.
Louis Vuitton says Pusha T joining the brand continues the fashion house’s commitment to the musical arts and artists with a distinctive style. The announcement follows Pusha T’s appearance at the Men’s Spring-Summer 2025 show in Paris. Longtime friend and creative collaborator Pharrell Williams invited the rapper to the show. Williams serves as Men’s Creative Director at Louis Vuitton.
The “Nosetalgia” rapper has been linked with Pharrell Williams since making his debut with Clipse in the late 90s. Both men grew up in Virginia Beach, VA and are frequent collaborators in their work, so a partnership here makes sense. Pharrell Williams was appointed creative director of menswear last year and has since brought out the stars to celebrate the brand at fashion shows. Both Beyoncé and Rihanna attended his debut show, which ended with a set by Jay-Z.
Rihanna appeared in the first ad campaign directed by Williams, while Tyler, the Creator was tapped to design a capsule collection for the fashion brand.
Pusha T attended the Louis Vuitton western-themed fall fashion show in January, while he and Clipse group mate No Malice were front row guests for the spring 2025 show. “Their shared history promises dynamic future avenues of expression and further affirms the maison’s ambassadorial circle to be those forging today’s contemporary landscape across industries and fields,” Louis Vuitton said in a statement about the new brand ambassadorship.
Louis Vuitton offered praise of Pusha T’s unique “razor-sharp lyrical storytelling” and for his influence on the music scene. Pusha T has collaborated with some of the biggest names in hip hop including Jay-Z, Kendrick Lamar, Tyga, and Future. Of course, Louis Vuitton isn’t the only brand to strike a partnership with the iconic rapper. He has also partnered with Adidas, BAPE, and Marcelo Burlon.
