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Branding & Advertising

Adidas settles out of court with Ye

Adidas Settles Out-of-Court with Ye — CEO Says ‘No Money Going Either Way’

Ashley King
October 29, 2024

‘Pink Pony Club’ vs. Generic LoFi Beats: Activaire’s Co-Founder Explains Why the Right In-Store Music Transforms the Customer Experience

Adesh Deosaran, Activaire
October 28, 2024
spotify ad exchange

Spotify Is Reportedly Building Its Own Ad Exchange — With An Initial Focus on Video

Dylan Smith
October 24, 2024
Vinyl Group acquires Serenade

Songtradr and Vinyl Group Ink Digital Advertising Agreement, Aim to Unlock ‘Significant Value’ Under the Partnership

Dylan Smith
October 22, 2024
Macy's protect brand cover up diddy's behavior?

Macy’s Accused of Covering Up Diddy Sexual Assault Scandal to Protect Its Lucrative Branding Deal

Ashley King
October 15, 2024
 
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  2. Branding & Advertising
spotify creative lab

Spotify Launches In-House ‘Creative Lab’ Marketing Agency, Preps Generative AI Adverts

Dylan Smith
June 14, 2024
Spotify has officially launched a 'Creative Lab' in-house marketing agency, and Aperol is said to have signed on as a client. Photo Credit: Jannis Lucas Spotify has officially launched “Creative Lab,” an in-h... Read More...
my spotify

Get Ready for a Major ‘My Spotify’ Ad Campaign — Sponsored Social Posts, Billboards, and More Are Hitting Key Markets

Dylan Smith
June 12, 2024
According to this New York City advert, 'My Spotify' knows longtime user Bella better than her therapist does. Photo Credit: Spotify Buckle up for a serious “My Spotify” marketing initiative. As it reportedly... Read More...
Sabrina Carpenter espresso

Sabrina Carpenter Announces ‘Espresso’ Ice Cream — Just in Time for Summer

Ashley King
June 11, 2024
Photo Credit: Sabrina Carpenter Sabrina Carpenter announces a sweet collaboration with Van Leeuwen on June 8 following the success of her hit summer jam, ‘Espresso.’ Still hot off the success of her hit sing... Read More...
Flavor Flav red Lobster

Red Lobster Features Flavor Flav in Crabfest Promo After Rapper Buys Entire Menu

Ashley King
June 11, 2024
Photo Credit: kowarski / CC by 2.0 In May 2024, seafood chain Red Lobster announced it was filing for bankruptcy. Upon hearing the news, Flavor Flav bought the entire menu. Now the rapper is featuring promine... Read More...
Dolly Parton wines

Dolly Parton Unveils ‘Dolly Wines’ in Partnership with Accolade Wines

Ashley King
June 7, 2024
Photo Credit: Emily Dorio Dolly Parton introduces Dolly Wines, her first ever collection of wines in collaboration with Parton Family Cellars and Accolade Wines. At her press conference from Fan Fair X at CM... Read More...
Amazon Music custom F1 helmet design

Amazon Music & Nav Reveal Custom F1 Helmet for BWT Alpine Team

Ashley King
June 7, 2024
Photo Credit: Amazon Music Amazon Music and Canadian rapper and producer Nav teamed up to reveal a custom-made helmet for BWT Alpine F1 Team driver, Pierre Gasly. Pierre Gasly unboxed the helmet in Montreal ... Read More...
Adidas Korn

Adidas Goes Back to Something More Reliable — Korn

Ashley King
May 9, 2024
Photo Credit: Adidas After their successful collaborative collection late last year, Adidas Originals teams up once again with California alt metal band Korn for a selection of footwear, apparel, and accessor... Read More...
budweiser brazil spotify uninterruptads campaign

Who Says Ads Need to Be Disruptive? Budweiser Brazil ‘UninterruptAds’ Campaign Finds a Sneaky Way to Sponsor Your Spotify Playlist

Dylan Smith
May 3, 2024
Budweiser Brazil is sponsoring Spotify playlists by making adverts with songs featuring its brand name in their lyrics. Photo Credit: Budweiser Brazil Why develop new Spotify promos when your brand is alrea... Read More...
DMN Pro Exclusive

What a TikTok Ban Really Means for the Music Industry — A Comprehensive Breakdown of the Winners & Losers After TikTok Is Gone

Paul Resnikoff
April 2, 2024
Emerging artists could be hardest hit by a TikTok ban. The United States produces the most emerging artists globally, according to Chartmetric data. TikTok is battling its greatest regulatory threat to date i... Read More...
Bandzoogle-Powered Websites Helped Musicians Earn $16.4 Million in Commission-Free Sales in 2023

Bandzoogle-Powered Websites Helped Musicians Earn $16.4 Million in Commission-Free Sales in 2023

Raha M.
March 21, 2024
Photo Credit: Bandzoogle Music website platform Bandzoogle announced that in 2023, musicians made over $16.4 million in commission-free revenue using the platform’s direct-to-fan sales tools. For Bandzoogle a... Read More...
DMN Pro Exclusive

Life After TikTok: What Does a Ban Mean for the Music Industry?

Paul Resnikoff
March 20, 2024
All over the map: selected artists’ social media followers, YouTube subscribers, and Spotify monthly listeners. TikTok is facing its greatest regulatory threat to date in the U.S., where lawmakers are rallyin... Read More...
TikTok's celebrity creators

TikTok’s Celebrity Creators Can Record Audio Clips for Advertisers

Ashley King
March 19, 2024
Photo Credit: TikTok TikTok adds voice clips from its most influential channels for advertisers to use in its Sounds for Business library. Six of TikTok’s most influential channels — Anania, Devin Halbal, Go... Read More...
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