Branding & Advertising

Samsung and Sprint have joined forces to bring the Beyonce brand to mobile phones. The Beyonce image is now spreading into the mobile world, thanks to a custom-tailored Samsung device called the B'Phone. The ... Read More...

EMI is now planning a major revitalization of its catalog roster, and tapping advertising firm Saatchi & Saatchi to craft the campaign. The major label is planning broad-based initiatives for artists lik... Read More...

Verizon Wireless is now trumpeting an exclusive download deal involving AC/DC, a longtime digital holdout. The deal is currently the focus of a number of Verizon Wireless advertisements, which also feature t... Read More...

Sprint and Atlantic Records are now pushing a significant, P2P-based promotional and advertising effort, according to a recent New York Post report. The deal will revolve around rapper Plies, who will offer ... Read More...

Intel is now preparing a major, music-related advertising campaign, according to several major label sources. The executives, who hail from one of the larger majors, spoke on the condition of anonymity.  The... Read More...

Interscope Geffen A&M is now preparing a number of artist-branded drinks, according to an announcement issued this week. The initiative involves Drinks Americas Holdings, Ltd., a Connecticut-based compan... Read More...

Starbucks has long been associated with good coffee and a cozy ambiance, but did you know that the coffee giant is also involved in the music industry? Yes, you read that right! Starbucks has been spinning mu... Read More...

Google is one of the world's largest and most influential companies, and it's always looking for ways to expand its advertising reach. Recently, the company announced that it is triggering a four-week test of... Read More...

Starbucks has always been known for its coffee, but over the years, the brand has expanded into other areas, including music. The coffee giant has been a major player in the music industry, with its own label... Read More...

The Apple & Pepsi promotional duo are at it again, with the pair officially announcing a renewed relationship. The refreshed giveaway will once again coincide with the Super Bowl, giving consumers anothe... Read More...