Spotify has once again raised prices in the U.S. as well as the U.K., where individuals must now pay $11.99 and £11.99 per month, respectively, for ad-free listening. That will create a handsome windfall for Spotify and well-positioned partners like major labels. Music publishers won't fare so well, however, despite the top-line increases.
How will Spotify's latest price-hikes impact subscriber growth and revenue in the long term – including for music publishers? Many are asking that question in the wake of the pricing changes, which were announced in April. . .
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