DMN Pro Weekly Report: Last Month, 97% of Spotify Accounts Were Classified as Bundles. Now, That Figure Is 98%.

In March, Spotify officially flipped the switch on its controversial bundling strategy. One reporting month later, the streaming giant is showing few signs of letting up.

Four months have passed since Spotify officially reclassified the vast majority of its U.S. subscriptions as bundles — thereby unlocking massive royalty savings. But just how big of an impact is the sweeping change having on stateside mechanicals?

In this DMN Pro Weekly Report, we revisit this pressing question — and find that Spotify isn't letting up on its bundling pivot. Here's what the latest data shows.

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