Photo Credit: Florian Müller
SeatGeek is introducing a new ticket management feature called ‘Parties’ to make it easier for fans to invite, share, and manage tickets as a group. Here’s how it works.
The feature is inspired by reservation apps like Airbnb and Resy, which makes it easy to book a vacation as a group. Parties offers a seamless way for ticket owners to sent event invites to a group while still maintaining control over all of the tickets—making group attendance of a live event easier than ever. Parties is the first feature of its kind for a major ticketing platform and SeatGeek hopes it will set a new standard for group attendance and sales.
How does Parties work? Hosts can quickly send an invite via a link to a group, allowing invited guests to create or sign-in to a SeatGeek account and claim the ticket. Unlike traditional mobile ticket transfers where ownership is lost, Parties allows the host to maintain control of the ticket. If a guest can no longer attend, the host can revoke the ticket and reassign it to someone else. SeatGeek says this feature ensures ticket security and provides partners with the ability to give fans a more personalized event experience.
Parties not only helps improve the ticket group buy process, but also provides venues and teams with insights into event attendance. SeatGeek research found that venues have visibility into only about 40% of attendees. By leveraging the data provided through Parties, venues and teams can maximize fan experiences, optimize marketing strategies, and drive revenue growth with tailored promotions and upgrades.
“Fan data is just data unless you make it easy for clients to actually use it,” says Russ D’Souza, President of Supply and Co-Founder of SeatGeek. “Parties, along with our fan experience platform, Rally, is part of our larger vision to make the ticket more than just a ticket. By improving how we use data, we empower venues and teams with the ability to personalize the event experience, refine their marketing efforts and build lasting fan loyalty.”
The NFL 2024-2025 season will see the first major roll out for Parties, while SeatGeek says “a growing number of events” will support the new group ticketing feature.
