More than one month into the TikTok and Universal Music Group standoff, all signs point to an intensifying dispute between the companies. Here's an analysis of where the high-stakes impasse stands – and how the episode's fallout could drive a fundamental shift in the way music factors into the UGC space.
It can be safely stated that February delivered little concrete progress toward a resolution for TikTok and UMG, thereby setting the stage for a possible multi-month (or longer) standoff. As a result, the conversation naturally transitions to what UMG’s aggressive approach means for. . .
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