Photo Credit: Beats
Beats by Dr. Dre announces the return of its Beats Pill speaker, tapping LeBron James and Lil Wayne for its latest ad campaign.
Apple and Beats by Dr. Dre have announced the long-awaited return of its iconic Beats Pill speaker, which is available to order now through Amazon, Apple, and the Beats website for $149.99 — about $50 cheaper than its predecessor. To celebrate the relaunch on June 27, Beats has tapped global icons LeBron James and Lil Wayne to star in its latest ad campaign.
In addition to the cheaper price tag, the new Beats Pill is about 10% lighter than the older model, with a 20-degree tilt for better “on-axis sound projection.” The Beats Pill promises up to 24 hours of battery life and a “Fast Fuel” charging option that provides two hours of playback following a 10-minute charge. The speaker will be available in Matte Black, Champagne Gold, and Statement Red.
“The Beats Pill is back and better than ever — now packed with outstanding sound, all-day battery life, and convenient features,” says Oliver Schusser, Apple’s vice president of Apple Music and Beats. “From the beloved Pill characters to cameos in the world’s most watched music videos, the original Beats Pill was a pop culture phenom and we’re thrilled to bring back a fan favorite updated with the latest features in an iconic design.”
“We’re excited to bring Beats Pill back to our portfolio,” says Chris Thorne, CMO at Beats. “There’s no better way to relaunch an iconic product than to team up with two icons that have been part of our family since Pill’s inception.”
“The Beats Pill has been a staple in the James household from day one,” said LeBron James. “It’s an iconic product, so it’s exciting to be part of its relaunch for a new generation.”
With new acoustic upgrades like a redesigned tweeter and re-engineered racetrack woofer, the new Pill promises to deliver “better sound than ever before.” The speaker features USB-C charging, native iOS and Android compatibility, a removable carry lanyard, soft-grip silicone backing, and an IP67 dust and waterproof rating.
