Photo Credit: HE.SHE.THEY.
HE.SHE.THEY. Records partners with Too Lost, further cementing their position as the industry standard in inclusivity and diversity.
Global music and technology distribution platform Too Lost announces a new partnership with HE.SHE.THEY. Records, which has been setting the industry standard for diversity and inclusion for the past six years.
The brand has toured across 40 cities globally, staging the biggest talent from the underground, and platforming the most exciting emerging artists — all while curating one of the most forward-thinking label rosters in the industry and earning a nomination for Best Label at DJ Mag’s 2023 Best of British Awards.
Independently owned by co-founders Sophia Kearney and Steven Braines, HE.SHE.THEY. has releases from Catz ‘n Dogz, Sister Bliss, Cakes da Killa, Hammer, Alinka, Anja Schneider, Chloe Robinson x DJ ADHD, Meg Ward, Giulia Tess, and many more.
In partnership with Too Lost, and with a rich history of championing diversity and inclusivity, HE.SHE.THEY. are ready to expand the label’s reach and spotlight diverse voices on an even wider scale, while they continue to be a home for the most cutting-edge artists from the global underground and beyond.
“Too Lost is proud to represent HE.SHE.THEY. as the leading inclusivity brand in dance and electronic music, and look forward to building a lasting future together,” said Too Lost CEO Gregory Hirschhorn.
Too Lost is a music and technology company providing software-as-a-service (SaaS) solutions for independent music rights holders. Their distribution and publishing services deliver, monetize, and protect songs across the globe for over 300,000 musicians, record labels, studios, brands, investors, and platforms.
The news comes on the heels of HE.SHE.THEY.’s announcing their return to ADE 2024, with their biggest run of shows to date, taking in four venues over three days. These feature artists like Indira Paganotto, DAX J b2b SPFDJ, Jennifer Cardini b2b Gabriel Kwarteng, SNTS, Eats Everything, Chippy Nonstop, Roi Perez, BELLA, SYREETA, Cinthie, Elisa Elisa, Wax Wings, and many more.
Following another summer of sell-out shows, including their third years at Ibiza superclub Amnesia, HE.SHE.THEY. make their return to Amsterdam Dance Event, at which they have been a key player since their debut in 2019. The announcement contains four shows, including two simultaneous daytime parties — Dockyard Festival and Mystic Garden Festival — and a boat party.
HE.SHE.THEY. kicks things off on Wednesday, October 16, returning to the Duke of Tokyo for their renowned ‘Wet Your Whistle Mixer,’ soundtracked by a lineup of artists including Abel, Nyra, The Menendez Brothers, and a very special secret guest. RSVP here.
Thursday sees the club brand take their first foray into the waterways of Amsterdam for the inaugural HE.SHE.THEY. boat party, featuring a first-ever back-to-back between London-based DJ/producer and HE.SHE.THEY. resident, SYREETA, and brand favorite Cinthie. Further, the show will feature the talents of Eats Everything and rising Dutch artist, BELLA.
On Friday, the HE.SHE.THEY. crew will bring the party simultaneously to two iconic venues — the Dockyard Warehouse Festival Mainstage and Mystic Garden Festival — for an immersive experience of light and dark. Dockyard is celebrating its 10th anniversary, and to mark the occasion, HE.SHE.THEY. is bringing a selection of underground heroes as well as some of the biggest bubblers on the international scene.
The dark prince of the UK queer club scene, Wax Wings, kicks things off at midday, with a kaleidoscope of sounds encompassing the darker side of techno, while PEP Rally co-founder and Rinse FM resident, Chippy Nonstop, is sure to bring her high-energy techno to the lineup.
DJ-producer Adiel goes back-to-back with Vault resident and local artist, Grace Dahl, while Barcelona-based Cera Khin will be joined across the day by German DJ SNTS, followed by Artcore Records boss, Indira Paganotto, as night falls. To close out, DAX J kicks off a set with a very special back-to-back with Swedish hard techno queen, SPFDJ.
Meanwhile, the fairytale-esque Mystic Garden Festival will play host to a cornucopia of artists, including Berghain resident, Roi Perez, alongside queen of the dancefloor Jennifer Cardini going back-to-back with Lot Radio’s Gabrielle Kwarteng. Other b2b sets to come from HE.SHE.THEY. include SYREETA and Dutch party starter Benny Rodrigues, alongside Amsterdam locals Carlos Valdes and Kyra Khaldi, and Berlin-based DJ-producer Elisa Elisa.
