Photo Credit: Eric Wong and Jessica Keeley-Carter / WMG
Warner Music Group announces more position realignments in leadership, with Eric Wong as Head of Global A&R and Jessica Keeley-Carter as Chief Marketing Officer.
Warner Music Group’s seemingly never-ending reshuffling continues with two new major leadership appointments: Eric Wong has been named President, East West Records & Head of Global A&R, Recorded Music, and Jessica Keeley-Carter has been promoted to Chief Marketing Officer (CMO), Recorded Music. Both leaders will report directly to WMG CEO Robert Kyncl.
In his new post, Wong will lead East West Records, a storied name in WMG history, which now serves as a connector across the company’s global ecosystem, identifying local talents with global potential and accelerating their pathway to global success. Wong will also help sign and develop artists while working across the company’s roster of stars to foster collaborations and creative opportunities that build careers.
Keeley-Carter most recently served as EVP of Global Marketing at WMG. As CMO, she will power the continued evolution of WMG’s global, regional, and local marketing services for recording talent. Keeley-Carter will lead the company’s marketing network to deliver collaborative worldwide strategies which amplify local activations and drive lasting fandom.
These appointments follow the unveiling of WMG’s new Recorded Music organization, introducing a “flatter regional structure,” backed by strengthened global services, in order to create more direct channels between local expertise and global opportunities.
“I’m excited to build even closer relationships with our artists and put greater firepower behind our worldwide network to connect the dots, unlock new value, and magnify opportunities for emerging talent,” said Wong. “I’d like to congratulate Jess on her promotion, and thank Robert for his trust in me to take on this new position.”
“With the collective WMG team collaborating even more closely in our new structure, we’ll be set up to take our artists and labels to new heights,” said Keeley-Carter. “I’m grateful to Robert for this opportunity; I’d like to thank Eric for his guidance and partnership over the years, and I’m looking forward to continuing our work together.”
Kyncl said, “Eric’s newly created role leans into his long-standing relationships within the artistic community and his deep understanding of how music travels around the world. Jess is an expert marketer and an inventive leader, who will help us orchestrate best-in-class ways of cutting through the noise in an increasingly complex and cluttered world.”
The announcement follows a lengthy string of layoffs throughout the company and its subsidiaries, as well as top-level shakeups at the label, including Elliot Grainge’s ascension to CEO of Atlantic Music Group, the shuttering of distributor Level Music, and numerous admin stepdowns.
