As a composer, songwriter, or other creative, with so many demands on your time, maintaining your online presence can often feel like a chore, or even worse, fall through the cracks and get ignored altogether.

The following comes from DMN partner Breeze Tunes and their insanely informative podcast, Selling Sheet Music.

In today’s hyper-online world, being mindful of how we present ourselves and our music in the digital realm is more important than ever. That’s why Selling Sheet Music has created this handy checklist to make it easier for you to manage your online profiles and take full advantage of the available tools and opportunities.

Whether you are a composer, artist, publisher, or something in between, following these steps will make it easier for clients and fans to find and discover your music.

1. Google Yourself

Putting yourself in your fans’ shoes is essential! So, as egotistical or odd as it might seem, it’s important to Google yourself from time to time. You can learn a lot by looking at what shows up under various search terms, and you can learn even more by what doesn’t come up!

One key thing to remember is that search results often vary by device, so make sure you try it out on mobile, desktop, and incognito mode to get the fullest picture of what potential customers are seeing. And don’t forget that images and videos have their own separate search algorithm.

This is one of the best ways of figuring out what kind of content to create and what kind of first impression you’re generating.

2. Set Up Home Base

Now that you have a better idea of what people are seeing about you online, you can use that to help steer your visitors online to where you most want them to go. Usually, that means a website, but a social media profile could work, too.

Whatever you choose as your home base, the goals are the same: You want to seem current and competent, and you want it to be really obvious what visitors should do. Maybe it’s buying sheet music, or maybe it’s listening to an album on streamers, but whatever your goals are, make sure they’re super obvious!

If someone has already gotten to the point where they’ve decided to click on your website, there’s no reason to be timid about selling to them. And, of course, make sure your photos, biography, and contact information are up to date!

3. Claim Your Public Profiles

There are two categories of what I call “profile sites” online. The first are your standard social media profiles: Facebook, Instagram, TikTok, YouTube, etc. You probably already have profiles on one or more of these sites.

However, you can do a couple of things to improve your performance. The first is to have a consistent handle across all your profiles to make it easy for fans to jump from one to the other. The second is to ensure that you are using the business or professional versions of these profiles because that gives you more scheduling, advertising, and analytic tools than a personal profile. You might also consider paying for a verified badge, depending on your situation and how much you use the platform.

The second category of sites are your “distribution profiles.” These are the third-party sites where you are selling or streaming music. This includes Spotify, Apple Music, Amazon Music, Sheet Music Plus, Sheet Music Direct, JW Pepper, Musicnotes, or anywhere people can find your music.

For some of these sites, you create an artist profile when you register; for others, like streaming services, they will need to be claimed after the fact. But these sites should not be ignored—because they have such a large footprint they often show up highly in search results even if you have a small amount of music on them.

Film composers should also claim their profile on IMDB, and for artists that are well established, you can also be eligible to claim your Google Knowledge Panel, which lets you edit or influence the suggested results that Google puts in the little box next to the search results.

4. Produce Content

Once you’ve updated all your pages, claimed all your profiles, and importantly, linked them to each other, you can start thinking about content. Keep in mind for many people the first place they discover a composer is not a search result or a web page, it’s a piece of content like a video or blog post. You don’t want to burn yourself out (or waste time better spent creating music), so prioritize quality over quantity. Focus on what makes you unique, and what you can do that others can’t.

One of the reasons to prioritize quality over quantity is that you should be repurposing this content for a variety of formats (text, image, video, audio), and when you do that, the quantity follows naturally. Some people batch content, for example, spending a day creating the posts for several weeks and then scheduling it out, while others take it one week at a time. Whatever your approach, consistency is the key.

Finally, don’t feel the need to post to all platforms all the time. Focus on the two or three that have the largest audience or give you the most interactions.

5. Schedule Maintenance

One way to maintain that consistency is to schedule time to update these profiles regularly. You can sort tasks according to how frequently they need to be done and put reminders in your calendar. I tend to do an annual “spring cleaning” at the end of the school year for major web updates, things like profile pictures and biographies. And then monthly updates to plan content based on whatever projects are going to be released next.

This stuff can be boring, and it’s not what we signed up to do as musicians. But the hope is that putting in the time up front to set things up in the right way makes it easier to maintain, especially if you’re checking in regularly rather than letting tasks pile up month after month.

A revolution of sorts is happening in the sheet music industry.  Just like recorded music, anyone with access to a computer can become a publisher, creating and distributing sheet music with relative ease.  Many artists wish they could publish sheet music of their songs, and this article will walk you through the steps to make it happen!

The following comes from Breeze Tunes, a company DMN is partnered with.

Why Sell Sheet Music?

Sheet music is a valuable revenue stream for your song. It may not be big money (single-song sheet music typically sells for around $5.00), but at least we’re talking about dollars rather than the fractions of cents generated by streaming.

In addition to being a valuable merch item, sheet music opens the door to many creative promotional opportunities. Icelandic Jazz/Pop artist Lofey “leaked” her new album in sheet music form, which led to 24,000 fan pre-saves. Legendary rock band Metallica hosted a marching band competition, encouraging groups around the country to arrange and perform their music. Singer-songwriter Cody Fry has used creative score videos of sheet music to rack up millions of views.

Most importantly, sheet music is a powerful way to connect with your fans, giving them the tools to recreate and experience your music on their own terms.

Step One: Notate Your Song

The obvious first step is to write your music down. Depending on the genre, you may also need to arrange it to make it suitable for your target audience. This is most effectively done in notation software like Finale, Sibelius, or Dorico, which are all professional-level applications (comparable to DAWs like ProTools, Logic, or Cubase). Once you are finished, export the music as a PDF file, which you can distribute online or print hard copies.

If you’re not comfortable with music notation (or don’t want to invest the time in learning), you can outsource this step of the process to a professional copyist, engraver, or transcriber who will make your music look top-notch! Think of them as another member of your support staff, like a producer, mixer, or audio engineer.

Step Two: Make a Cover Image

Just as albums typically come with artwork, sheet music needs a cover page to help it stand out. This image will also serve as your product thumbnail in online stores. The easiest way to make one is by using Canva, which has an extensive collection of templates and stock images you can use.

It also makes it easy to resize an image (for use in social media) or export your cover page in formats like PDF, JPEG, or PNG files.

Step Three: Write a Product Description

You’ll also want to write a short description (usually two or three sentences) explaining the basics of the song, who it’s written for, etc. This will help potential customers, but it’s also what search engines will use to display your music in results.

Step Four: Provide an Audio Demo

Nowadays, no one will buy sheet music without hearing it first. Most publishers demo their music using an MP3 recording or a YouTube video. If a live recording or performance video is not available, a quality MIDI mockup is acceptable.

Step Five: Distribution

In addition to your artist website or merch table, you can use several third-party retailers to get your music in front of more people.

The first is ArrangeMe.com, which Hal Leonard owns. Think of it like DistroKid for sheet music. You upload the music, set the price, provide the images and description, and within 24-48 hours, your music is available for sale on sheetmusicplus.com and sheetmusicdirect.com. Composers earn a 50% royalty on all sales and retain their copyrights. In addition, it is a non-exclusive agreement, meaning you can also sell your music on other sites without restriction.

ArrangeMe also has a database of more than four million songs for which it can provide copyright clearance, allowing you to legally sell arrangements or covers of popular songs. However, there are more restrictions for these arrangements, and arrangers only earn a 10% royalty on each copy sold.

Another option is MyScore, a program run by JW Pepper that allows you to sell original music on the JW Pepper website. It does not allow for sales of copyrighted arrangements; however, it offers customers the ability to order printed copies of music delivered through the mail—a big plus for school ensembles that frequently order from Pepper.

Musicnotes.com is another digital publisher that works with many independent musicians (especially on YouTube) to clear copyrights and distribute sheet music of their cover songs. Artists can work with one of their editors or upload music through the Musicnotes Marketplace website.

Step Six: Marketing

Like recorded music, getting your songs online is the easy part. Next comes the hard work of getting your sheet music in front of the right people. In many ways, this is more difficult than promoting your music on streamers because your target audience is smaller—either trained musicians or students of a particular instrument.

For ideas on successfully marketing your sheet music, follow the Selling Sheet Music podcast!