The longest and most-viewed Super Bowl in history featured performances from a number of artists – chief among them Usher, who headlined a star-studded halftime show sponsored by Apple Music. But what kind of commercial results did the big game drive for the acts?
According to Nielsen, Super Bowl LVIII attracted a record 123.7 million average viewers, up markedly from LVII's approximately 115 million watchers and over 20 percent higher than LVI's viewership. Fueled by a competitive match-up that culminated in a nailbiter overtime ending – and, of course. . .
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