Photo Credit: Apoorv Maurya (Nora Fatehi)
Warner Music Group has announced it has inked a deal with global star Nora Fatehi, her first agreement with a global major record company.
WMG will promote Nora’s global music career, working with teams in the United States and across the world to expand her fanbase through several projects and releases. Fatehi remains signed to T-Series, the Indian music label and movie studio for her Bollywood projects.
Based in India, Nora was born in Toronto, Canada to a family of Moroccan heritage. She first grew in stardom as a Bollywood actress, showcasing her versatility by appearing in Hindi, Telugu, Tamil, and Malayalam films. Fluent in several other languages including Darija, Arabic, English, and French, Fatehi has built a passionate and diverse fanbase across the globe. She has more than 46 million followers on Instagram and 21 million on Facebook. Her music has generated 1.2 billion streams across DSPs, while her YouTube videos have generated 5 billion views.
In 2018, Fatehi appeared in the movie Satyameva Jayate, performing a version of the Bollywood classic “Dilbar,” generating more than 20 million views on YouTube within 24 hours of its release. It was the first song ever on the platform to achieve such viewership.
Nora Fatehi then recorded and sang an Arabic version of the song, in collaboration with the renowned Moroccan group Fnaïre, expanding her horizons and captivating a broad audience across the Arab world. She went on to become the first Arab-African artist to hit one billion views on a single music video on YouTube.
Some of her other ventures into international music include notable collaborations with Tanzanian singer-songwriter Rayvanny for the Afropop track “Pepeta” and with British singer Zack Knight for the pop song “Dirty Little Secret.”
Nora has shone on the global stage at prestigious events, including the historic concert with Fnaïre at the Olympia in Paris in 2020, and her performance at the Global Arena of EXPO 2020 in Dubai. Her participation in the closing ceremony of the FIFA World Cup 2022 in Qatar added a new dimension to her career, as she shared the stage with celebrated global artists and captivated fans with her impeccable dance moves, singing “Light the Sky,” the FIFA World Cup anthem.
“I’ve enjoyed great success in my career so far, but this deal is a significant step forward in my musical journey, a new chapter in my international career,” says Nora Fatehi about the new deal.
“My ambition is to be a global music star and performer, connecting with fans all over the world. I want to use my diverse cultural background to create music and dance that brings everyone together! I’m excited to work with Warner Music to leverage their experience and expertise to help me fulfill this goal.”
