Photo Credit: Julia Mayorova / WMG
WMG-owned 10K Projects inks a joint venture with Moneybagg Yo and his Loaf Boyz Ventures record label, releasing YTB Fatt’s debut mixtape in August as the first release under the new joint venture.
10K Projects has announced a new deal with rap star Moneybagg Yo and his Loaf Boyz Ventures record label. YTB Fatt was the first artist released under the new joint venture deal, who dropped his first mixtape, Who is Fatt, in August. It landed on Billboard’s Heatseekers chart, which ranks the most popular albums of the week by new or developing artists.
Other upcoming projects under the new deal include a Loaf Boyz compilation album, and new music from Memphis-based Kevo Muney. Moneybagg Yo’s solo work will continue to be released via Yo Gotti’s CMG label.
“Moneybagg Yo is one of the most exciting forces in hip-hop. We are so happy to welcome him and his team into the 10K family as we work together to identify and develop the next generation of artists,” says 10K Projects founder and CEO, Elliot Grainge.
“Moneybagg Yo has developed a singular voice as a lyricist and rapper in contemporary hip-hop,” adds Zach Friedman, Co-President of 10K Projects. “He brings this same innovative artist ethos to his work as an executive. We’re excited to have his Loaf Boyz Ventures label at 10K and are looking forward to working closely with him and his team on all of the amazing projects in the pipeline.”
“I’m excited to bring my label to 10K who are known for breaking new artists,” comments Moneybagg Yo. “Looking forward to getting started with Elliot, Zach, and Tony, and the entire 10K team.”
This deal marks the first for 10K since becoming a standalone label within Warner Music Group, where it is supported by the major music company’s global infrastructure and investment, including ADA Worldwide.
