Hybe kicked off March by acquiring nearly $80 million worth of SM Entertainment stock, underscoring its continued expansion ambitions following the November purchase of Exile Music. With others also diversifying amid a potential K-pop slowdown, will a global approach ensure the genre’s continued influence in the long term?
What if the success of Hybe and K-pop itself isn’t dependent on BTS – or any one act, for that matter? The company (and to some extent its rivals) has now emerged as a global business. And if early 2024 developments are. . .
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